How do you define "value?" in key account management?
I have some ideas:
For me value means delivering a solution to your clients that is: Useful
Surprising
Relevant
Differentiated
I get deep into the topic of value with David Ventura on this episode of KAMCast, a brand new podcast dedicated to key account management!
How to Define Value in Key Account Management
January 14, 2021
By Warwick Brown