The 5 Benefits of Global Account Management You Need to Know

International business is complex. Discover why global account managers are key to building long-term relationships and driving revenue growth on a global scale.

Global account management

Global account managers (GAMs) play a crucial role in helping companies navigate the complexities of international markets and build strong, long-term relationships with key clients.

Here are 5 reasons why companies need global account managers:

1. Strategic Planning

Global account managers are responsible for developing and implementing strategic plans for key accounts across multiple markets. They work closely with clients to understand their needs and goals, and then develop customized solutions that meet those requirements.

2. Relationship Building

GAMs are experts in building and maintaining strong relationships with clients. They understand the cultural nuances and business practices of different regions, and use this knowledge to develop strong, long-term partnerships with clients.

3. Cross-functional Collaboration

GAMs work closely with cross-functional teams across the organization, including sales, marketing, and product development. They ensure that all teams are aligned and working towards the same goals, and that clients are receiving a seamless and consistent experience across all touchpoints.

4. Risk Management

GAMs are responsible for managing the risks associated with global accounts, including currency fluctuations, geopolitical risks, and regulatory compliance. They work closely with legal and finance teams to mitigate these risks and ensure that the company is in compliance with all relevant laws and regulations.

5. Revenue Growth

Ultimately, GAMs are responsible for driving revenue growth for the company. They identify new business opportunities, upsell and cross-sell existing clients, and develop innovative solutions that help clients achieve their goals. By doing so, they help the company achieve its revenue targets and grow its business globally.

If your company is looking to expand its global footprint, consider investing in a team of skilled and experienced global account managers.

(that includes the ones you already have!)

About the author 

Warwick Brown

Warwick Brown has led business development and account management teams in Australia and Europe for more than 15 years and worked with some of the world's most prestigious firms, including Merck & Co, Deutsche Bank, McKinsey & Company and Vodafone. His mission is to help account managers everywhere who are short on time and big on ambition get results.